Clay AI column prompt
From AI-Powered Growth Workflows - free, no signup needed.
Prompt template
You are researching a company for a growth team. Company: [NAME], website: [URL]. Visit the website and return: 1. What they sell, in one sentence (max 20 words) 2. Their likely ideal customer (role + company size) 3. One signal suggesting they might need [YOUR PRODUCT] 4. A personalisation hook for outreach (specific, not generic) If the website is unclear, say "unclear" rather than guessing. Return as JSON with keys: summary, icp, signal, hook.
How to use it well
- Replace every [BRACKETED] placeholder - vague inputs produce vague outputs.
- Add your role and constraints at the top if your assistant does not already know them.
- Critique the first answer explicitly (“too generic because…”) and ask for a second pass.
- Save the version that worked into a project or system prompt so you never retype it.